Today’s shopping malls and centres have it all: stores, restaurants, cinemas, soft play areas and even indoor beaches. They are the ultimate leisure destination, offering consumers convenience, enjoyment and everything in between.

At Looking Glass, we have excellent relationships with top shopping mall groups in the UK, giving us access to some of the biggest, highest footfall and most exciting destination shopping environments in the country.

We work closely with our clients to recommend the best possible sites based on business objectives and targeting needs. Each experiential space in each mall is unique, but all are strategically positioned to provide direct access to a high concentration of long dwelling consumers with a propensity to spend and a desire to enjoy themselves.



is spent every year in the retail sector (Source: British Retail Consortium)


of shoppers would rather visit malls than the high street. (Source: The Shopping Centre Hub)


of UK population can be reached every two weeks through a campaign in the top 100 malls (Source: Shopping Mall Footfall)


of shoppers will make a spontaneous purchase in malls and experiential activity can facilitate this

Our independent research in shopping malls has shown that experiential activations with brand ambassadors are particularly effective for cutting through the noise, with 60% of shoppers recalling the experience.

By bringing a brand’s personality to life and inviting shoppers to engage with products first-hand, brands can enable meaningful interaction and dialogue with shoppers who are close to the point of purchase.

Dedicated booking and campaign management

Looking Glass is a team of experiential space experts with a passion for making everything go as smoothly as possible for each client. We like to think ten steps ahead to be prepared for every scenario.

Each booking and campaign is centrally managed by a dedicated campaign coordinator and an account manager. They support the campaign 24/7 and handle all the paper work, licenses and permissions so you don’t have to.